[DOWNLOAD] "To Catch a Tiger Or Let Him Go: The Match-up Effect and Athlete Endorsers for Sport and Non-Sport Brands (Endorsement) (Report)" by Sport Marketing Quarterly ~ Book PDF Kindle ePub Free
eBook details
- Title: To Catch a Tiger Or Let Him Go: The Match-up Effect and Athlete Endorsers for Sport and Non-Sport Brands (Endorsement) (Report)
- Author : Sport Marketing Quarterly
- Release Date : January 01, 2009
- Genre: Sports & Outdoors,Books,
- Pages : * pages
- Size : 296 KB
Description
To Catch a Tiger or Let Him Go: The Matchup Effect and Athlete Endorsers for Sport and Non-Sport Brands Advertising has infiltrated every part of our day-to-day lives. Each day, consumers are exposed to over 1,500 advertising messages from a variety of sources: television, billboards, radio, flyers enclosed with credit card and utility bills, mobile phones, the grocery store floor, and even public restrooms (Grede, 2002). This onslaught of ad clutter across a myriad of media is also intensifying within each medium. For example, the amount of commercial time in an hour-long television program has steadily increased to 21 minutes (Downey, 2002; Grede, 2002). Not surprisingly, the vast (and increasing) amount of ad clutter has been identified as one of the leading problems for advertisers (Downey, 2002).
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